Creating a night that looked as good as it felt.
The Mental Health Foundation of Nova Scotia needed a brand identity and full design system for their annual Black Tie Gala, an evening that raises critical funds while celebrating the Foundation’s mission.
The goal was clear: make every touchpoint feel elevated, cohesive, and welcoming, while matching the formality and significance of the evening. From invitations to event signage, our design system enhanced the guest experience while reinforcing the gala’s importance as a community event.
The final work received praise from attendees and organizers alike, with many noting how the branding contributed to the gala’s polished, professional tone—supporting both the atmosphere of the evening and the Foundation’s fundraising efforts.
Results:
- A cohesive, elevated brand experience across all event touchpoints.
- Positive attendee and organizer feedback on branding.
- Supported the Foundation in raising $275,000+ at the event.
