Helping travellers find places where they feel safe.
Rainbow Registered is Canada’s national accreditation program for 2SLGBTQI+ inclusive businesses, helping travellers find places where they can feel safe, respected, and welcome. The CGLCC partnered with us to bring that mission to life across Atlantic Canada through a bilingual marketing campaign that made inclusive travel choices visible and actionable.
We built the campaign around a clear insight: people choose where they feel safe. That truth became our call to action—affirming, welcoming, and impossible to ignore. We brought it to life through targeted social media ads and dynamic podcast spots, reaching audiences in both French and English.
We focused on smart placements and emotionally resonant messaging, achieving high engagement and reach while shifting perceptions. This work positioned Rainbow Registered as a trusted guide for inclusive travel in Atlantic Canada.
Results:
- High engagement across targeted social and podcast channels.
- Bilingual campaign delivered across Atlantic Canada.
- Positioned Rainbow Registered as a trusted resource for inclusive travel.
